If I could give an award for the best marketing-branding for a product, I would have to give it to Fusion Brands. Their vividly colored silicone kitchen products will make you squeal with delight (that's what I did anyways) and the videos on their clean, minimalist (yay!) website will show you how to use the product, with a little chuckle of laughter to boot.
My favorite videos you have to check out:
Purchase at amazon:
